What to write in a birthday card: messages for every person and age

The best birthday card messages wish the person a happy birthday, say one specific thing you love or admire about them, and look ahead to the year to come. Below are ready-to-copy messages for friends, family, partners, colleagues and children, plus funny, milestone and belated birthday wishes.

How do you write a good birthday message?

  1. Open with the wish. “Happy birthday!” is all you need to start.
  2. Make it about them. Mention a quality, a shared memory or something they achieved this year.
  3. Look forward. Wish them something for the year ahead, or suggest a plan (“Dinner’s on me”).
  4. Sign off in a way that matches how close you are.

Two or three sentences is plenty. A long message is lovely for a partner or a milestone, but for most cards short and specific beats long and general.

Birthday messages for a friend

Birthday messages for family

For Mum or Dad

For a brother or sister

For grandparents

Romantic birthday messages for a partner

For more romantic wording, see our Valentine’s card messages and anniversary card messages.

Birthday messages for colleagues

Birthday messages for children

Looking for birthday fun at home? See our kids’ birthday traditions and half-birthday ideas.

Milestone birthday messages

BirthdayMessage idea
18thHappy 18th! The world is yours – go and enjoy every bit of it.
21stHappy 21st! Here’s to new adventures and the key to the door.
30thWelcome to your thirties – all the fun of your twenties, with better sleep.
40thHappy 40th! Not over the hill, just at the top with a better view.
50thFifty years of being fabulous. Here’s to the next fifty!
60thHappy 60th! Wiser, bolder and still the life of the party.
70thSeventy years of stories, and you still tell them best. Happy birthday.
80thHappy 80th! Thank you for eight decades of kindness and wisdom.
90th and 100thWhat an incredible milestone. We’re so proud to celebrate you today.
On a milestone card, a short list works beautifully: “Three things I love about you…” or “Ten favourite memories from your first 40 years.”

Funny birthday card messages

Belated birthday messages

Short birthday messages

Birthday card etiquette

Questions people ask

What is a good short birthday message?

“Happy birthday – I hope your day is as wonderful as you are” works for almost anyone. For a colleague, “Wishing you a fantastic birthday and a great year ahead” is friendly but professional.

What does “many happy returns” mean?

It is a traditional British birthday greeting meaning “may this day return happily many times”, in other words wishing someone many more happy birthdays.

What do you write in a birthday card for someone you don’t know well?

Keep it simple and warm: “Happy birthday! Wishing you a lovely day and a great year ahead.” Sign off with “Best wishes” and your full name so they know who it is from.

Is it rude to send a belated birthday card?

No. A late card is far better than none. Acknowledge it lightly – “Happy belated birthday!” – and focus on your good wishes rather than a long apology.

Gift ideas to go with the card

Marking a milestone? We have gift guides for the 18th, 21st, 30th, 40th, 50th, 60th, 70th and 80th, and last-minute gifts if the day has crept up on you.

More card messages: Gift tag messages · Valentine’s card messages · Anniversary card messages